To support the Corso Italia BIA on St. Clair Avenue, Chris led a comprehensive trade area analysis to help small businesses better understand local market dynamics. The project included a detailed inventory of existing businesses, an expenditure-based opportunity analysis, and demographic profiling of the trade area.
The research identified key gaps in services—including demand for a dry cleaner and hardware store—and offered data-driven insights into consumer behavior and media preferences to inform future marketing and business attraction efforts.