In response to the COVID-19 pandemic, Chris partnered with the Canadian Urban Institute and the Economic Developers Council of Ontario to develop and launch My Main Street—a province-wide initiative focused on revitalizing Ontario’s main streets.
The program supported community economic development and placemaking through targeted investments, local market research, and capacity-building for small business ecosystems. By grounding economic recovery in local data and inclusive growth strategies, My Main Street helped communities rebuild stronger, more resilient main street economies.