Recognizing the growing need to support main street businesses in adapting to the digital economy, Chris led the creation of Digital Main Street—a flagship program designed to accelerate technology adoption and digital literacy across local business communities.

The program combined hands-on support with accessible tools and training, offering:

A web-based platform to assess digital readiness and provide customized recommendations;
A Digital Service Squad that worked directly with entrepreneurs to implement foundational technologies like Google Business Profiles;
A suite of training resources to build digital skills and confidence among small business owners.

Backed by public and private sector partners—including Yellow Pages, Mastercard, Rogers, Google, Shopify, Microsoft, and Canada Post—Digital Main Street scaled rapidly and became a nationally recognized model for supporting digital transformation on main streets.

Digital Main Street was funded by a number of key partners, including Yellow Pages, Mastercard, Rogers, Google, Shopify, Microsoft and Canada Post.