Bringing together key stakeholders from Toronto's innovation community, Chris led the development of the StartUp HERE Toronto brand and web platform as way to better tell the story of Toronto's innovation community.

To strengthen Toronto’s position as a global innovation hub, Chris led the development of StartUp HERE Toronto—a place-branding initiative and digital platform designed to elevate the city’s entrepreneurship story and connect innovators to the resources they need to grow.

Built in collaboration with leading ecosystem partners like MaRS and the DMZ, the platform served as a central hub for Toronto’s innovation community—curating news, events, and success stories while providing a searchable directory of business supports including incubators, accelerators, and co-working spaces.

In addition to aggregating resources, StartUp HERE Toronto produced original editorial content profiling local entrepreneurs and showcasing why Toronto is one of the world’s best places to start and scale a business.